Food & Beverages

From Bakeries, Dairies, Food-to-Go, CPG, fruit & veg, meat & fish, confectioneries alongside a range of other sectors, RouteMagic is fully customisable to fit around our customers’ operations and help them to digitise, improve productivity, and maximise profits.

Suited to your specific needs

Regardless of sector, and whether you are a van sales merchandiser or Wholesale distributor, our end-to-end solution can be tailored to the unique needs of individual businesses.

Alongside this, RouteMagic helps these businesses to address common issues of inefficiency, manual error and profit losses, service costs along with many more challenges that a variety of sectors face.

We work closely with each of our customers, identifying both sector-specific challenges and the unique aims for growth.

RouteMagic's customisable design means it can be tailored to your specific needs, so you can grow as productively as possible.


Bakeries are by nature very dynamic businesses and have their own unique set of challenges. With an order-today, deliver-tomorrow culture, speed and accuracy are essential in providing quality customer service. From daily production schedules, picking & packing, and route planning, the opportunity to save money is easy to find, but hard to solve.

RouteMagic brings together each aspect of the order to delivery cycle with sector-specific features to meet the needs of Bakeries looking to streamline their operations, optimise routes, and cut administrative tasks by adopting software to improve productivity and customer service.

View All Capabilities


Take a look at our Dairy-specific functionality, aimed to enhance Dairy distribution operations with end-to-end, digital solutions.

Regardless of the types of deliveries you cater for; business to business, direct-to-consumer, standing orders, daily milk rounds or a mixture of delivery types, RouteMagic provides powerful end-to-end modules for complete control and visibility over your operation.

View All Capabilities


Finding the balance of optimum replenishment for each customer can be tricky for F2G businesses. Avoiding having surplus products on the shelves that leads to wastage, but making sure shelves are not empty, which results in missed sales is a fine line, and is challenging for any business which can be held accountable for the management of returns.

With short-shelf lives, a varying product mix for each customer and short call cycles, it’s critical for F2G businesses to take advantage of all available data to understand each customer better - Knowing precisely which products need to be where and when can have a huge impact on your businesses’ profitability.

View All Capabilities


CPG distributors face many challenges: managing demographics, packaging types, shelf-space competition, product variation and optimising product lines to suit customer needs.

To juggle these tasks, a competent management system needs to be in place, providing breathing space for your team to expand your customer base and manage ever-changing consumer demands.

View All Capabilities

Fruit & Veg

Address barriers to the growth of your fruit & veg delivery operation, regardless of your delivery radius, business size or customer base. RouteMagic has been developed with sector-specific functionality to streamline the end-to-end management of your fruit & veg distribution business.

View All Capabilities

Meat & Seafood

Relying on paper processes to manage orders, record deliveries, manage customers or organise finances inevitably causes issues for the distribution of meats & seafood.

Duplication of efforts, delays in the order-to-payment process and tiresome administrative efforts all cause small delays on a daily basis, which build up and result in stunted growth, particularly when the business is growing or experiencing fluctuating demand.

With over 20 years of working alongside these types of operations, we have developed RouteMagic to address the common challenges faced by meat & seafood suppliers, while offering tailored solutions to meet the unique needs and requirements of each customer.

View All Capabilities


If you can’t see your particular sector here, it does not mean RouteMagic can’t be the perfect fit for your operation.

With over 20 years of knowledge and experience throughout a wide range of sectors, we have tailored our system to be adaptable and configurable for a variety of challenges, aims, and demands set by our customers.

You can take a look at the range of businesses we work closely with here, or find out more about how you can get started here.

View All Capabilities

Recent Blogs

August 16th, 2021

Opportunities for the Food-to-Go Sector in 2021

We saw food-to-go being hit extremely hard by lockdown and restrictions over the past 17 months, but innovation and developments have seen the F2G sector expand in to new territories, and open up new opportunities. This article explores the trends and opportunities in F2G for 2021 and onward.

Read More
November 16th, 2020

How Consumers are pushing Supply Chains to work more Sustainability

The Internet and social media has allowed consumers to get closer than ever to businesses, their practices and their values. In the last decade, information technology has resulted in greater transparency over the practices and processes of both individual businesses, and whole supply chains. This article explores consumer pressures on supply chain businesses to become more transparent with their operations, and move towards more sustainabile practices.

Read More
July 19th, 2021

How is technology advancing for the Dairy Industry?

A look into 4 innovations that have revolutionised how Dairies are operating.

Read More

Our Customers

KHB Bakery Ltd
Ginsters, Cornwall
CWE Dairies Ltd
Trioni Ltd, Wales
Tregroe Waffles
Mr Scratchings
Prep House
Sunshine Snacks
Rich Sauces
McColgans Quality Foods Ltd
JTS Snack Foods
Gardens Farm Ltd
Andy Snax