June 08 2020

'IN THE LOOP' - Which Businesses are seeing the largest increase in use during COVID-19?

COVID-19 disruptions are global, and felt everywhere, by everyone; whether you’re an individual who has seen their usual routine flipped upside down or a business who is struggling to find ways to stay afloat.

However, as the usual flow of the economy is transforming massively, consumer behaviours have shifted equally. This article will explore the ways businesses are changing, and how shifts in consumption have caused massive spikes in the usage of certain consumption methods.

Times are changing

As we explored in our article last week, restaurants, supermarkets, pubs and other food & drink supply businesses have had to change the way they operate. Many have begun to offer home delivery services, and the adoption of technologies to help deal with increasing reliance on these delivery services has been huge.

But who exactly is facing the largest demand during these uncertain times? Which Businesses are seeing increased usage, and why are certain business models favoured above others?

So which Businesses are seeing the largest increase?

Statistica pulls data from various Industries and compiles them into digestible analytics. They recently published a study on consumer behaviour changes, as you can see below.

COVID-19 home delivery statistics, March 2020

The Survey consisted of 731 respondents in March of 2020.

As you can see, “Just Eat was the most popular operator, with 52 percent of respondents saying they currently use or plan to use them.” (Statistica.com)

As expected, the conventional food delivery services such as Just Eat, Deliveroo and UBER Eats have seen large increases, and their business models and Systems have been purposefully designed to manage high demand way before the Pandemic.

This is massively different for smaller, independent businesses who, for decades, have been used to In-Store Consumption and rely on traditional consumer behaviours for profits.

Although takeaway restaurants have seen an increased use of 26%, local delivery companies have seen significantly lower usage patterns, at just a 16% rise.

This could be for a number of reasons:

The Survey was conducted in March, meaning the Pandemic’s economic impacts had only just begun, and Government-enforced closures were not yet in action. Similarly, as the Pandemic had only just started to show repercussions, it is unlikely that smaller businesses had adopted delivery management systems yet.

Recommendations for the Future

Regardless of this, it is clear that huge increases in delivery service usage mean an opportunity for Businesses to show support and provide services to customers, new and old.

Staying forward thinking, and adopting a System that will manage unexpected demand increases means Businesses can safeguard moving forward, as the uncertainty of normal life continues.

For more Industry related news, Coronavirus updates and information on Delivery Management Systems, you can go to our blog here.

Resources

https://www.statista.com/statistics/1107313/covid-19-food-delivery-companies-used-in-great-britain/

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